Context
Studio Šrámek grew out of a family-run garden centre in Stará Boleslav. Its practical knowledge of plants and close contact with customers gradually expanded into a landscape architecture practice that considers each site as a whole.
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Case study · Branding · Visual identity
Studio Šrámek
A visual identity for a family brand bringing together a garden centre and landscape architecture practice. One system, two distinct expressions and a shared idea: The garden is a place.
Challenge
The challenge was to bring both disciplines under one brand while preserving the character of each. The garden centre needed to feel warm and approachable; the landscape architecture practice more precise, spacious and studio-led.
Outcome
The result is a coherent identity system spanning brand architecture, logotypes, typography and colour, through to project documentation, working materials and everyday applications.
The garden is a place.
At the heart of the brand is the idea of a garden as a setting for everyday life, not simply a landscaped area around a house. This simple statement provides a stable foundation for communication and can be extended with context-specific messages.
One foundation, two expressions
The family garden centre uses a more enclosed, grounded composition. The landscape architecture practice adopts a more open expression with greater architectural lightness. Typography, disciplined proportions and an organic wave motif inspired by landscape, planting beds and natural structures connect the two.
From identity to place-making
The visual language extends into project documentation, botanical illustration and mapping. The organic linework of the identity meets the technical precision of landscape architecture, keeping each project coherent from the first consultation through to delivery.
The brand in everyday use
The identity does not end with the guidelines. It is designed for print, workwear, bags, planters, plant labels and vehicles. Each application reinforces the shared system rather than introducing another decorative device.
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