Automobilist
Graphic concepts for premium automotive and motorsport brands, where precision, visual impact and respect for each brand are essential.
Challenge
Automobilist works with established brands and the visual culture of motorsport, where every execution needs to be distinctive, precise and credible. The challenge was to develop graphic concepts for brands including Ferrari, Alpine, Toyota and McLaren under the direction of Kelvin Govey, a creative designer with extensive global experience at Nike.
Our contribution
We developed automotive themes into considered graphic concepts with a strong focus on detail, precision and sensitivity to the established visual world of each brand.
Outcome
The work respects the individual character of Ferrari, Alpine, Toyota and McLaren while delivering the level of detail, precision and visual quality expected in the motorsport environment.
Deliverables
- Collectible posters
- Calendars
- Web banners and newsletters
- Seasonal campaign visuals
- Creative concepts
