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Graphic design
Bella
Product communication for feminine care aimed at young women and teenage girls, combining a contemporary visual language with sensitive, accessible messaging.
Challenge
Communication around feminine care needs to be factual and trustworthy while still feeling natural to young women and teenage girls. The challenge was to present the range in a contemporary, accessible way and address topics that younger audiences may only be beginning to navigate without unnecessary discomfort.
Our contribution
We developed clear product communication based on a gentle visual language, a strong information hierarchy and an age-appropriate tone.
Outcome
The materials place the products in context, explain their use sensitively and help Bella appear contemporary, confident and trustworthy.
Deliverables
- Print and promotional materials
- Digital banners
- Social media content
- Box design for maternity packs
