Eva Beauty Fruity
Gift packaging for a fruit-inspired product range, designed to improve shelf presence and give the brand a more premium expression.
Challenge
Eva Beauty Fruity needed to stand out more clearly on the shelves of major retailers and offer customers an appealing gift set at the point of purchase. The challenge was to create a clean, contemporary packaging concept with a more premium feel while retaining the accessible, optimistic character of the Eva brand.
Our contribution
We created a cohesive packaging system that brings the range together, makes product selection easier and uses a fresh fruit-inspired palette rooted in the existing Eva identity.
Outcome
The packaging improves shelf visibility while clearly communicating both the gift character of the set and its connection to the wider product range.
Deliverables
- Packaging design
- Gift packaging
- Product visualisations
