Happy
Branding and a consistent visual language for a baby-care range across packaging, print, digital communication and box design for maternity sample packs.
Challenge
The brand communicates a broad baby-care range across many formats and situations, from packaging and print to digital environments and the box design for maternity sample packs. The challenge was to create consistency while keeping the communication easy for parents to navigate, gentle in tone and immediately recognisable.
Our contribution
We developed a coherent visual language connecting the individual product ranges through colour, illustration, typography and a clear information hierarchy.
Outcome
The brand now retains a consistent character across packaging, print, digital communication and the box design for maternity sample packs while remaining clear and recognisable to parents.
Deliverables
- Print and promotional materials
- Digital banners
- Social media content
- Box design for maternity packs
