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Branding
My Friend
Visual communication for pet-care products built around an approachable character, natural ingredients and a gentle approach.
Challenge
My Friend needed to present its care range for dogs and cats clearly while communicating natural ingredients and a gentle approach. The challenge was to create a distinctive retail presence without losing the warmth and trust associated with caring for pets.
Our contribution
We created an approachable visual system connecting packaging, product communication and point-of-sale displays through a distinctive orange palette, animal photography and a clear information hierarchy.
Outcome
The brand stands out more confidently in retail environments while communicating care, quality and the gentle character of the products.
Deliverables
- Packaging design
- POS displays and sales support
- Product brochures and print materials
- Web and social media content
