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Branding
SENI Cup
Branding and visual communication for a football tournament with a strong social dimension, balancing warmth, energy and credibility.
Challenge
SENI Cup brings together sport, joy and community while communicating with partners, institutions, the public and participants. The challenge was to define a visual tone that felt friendly and energetic without becoming lightweight in the context of a socially meaningful project.
Our contribution
We created a distinctive visual style and a suite of communication materials built around illustration, confident colour and the energy of sport.
Outcome
The communication makes the tournament more accessible to a wider audience while retaining the credibility required by partners, institutions and participants.
Deliverables
- Complete tournament visual identity
- Billboards, banners, large-format graphics and roll-up displays
- Print and promotional materials
- Operational materials supporting the tournament
- Social media content
